Canon were sponsoring the World Touring Car Championship and needed "bumpers" to start and end each ad break during the TV coverage.
We kitted-out a race car with cameras and a live feed to the pits, so the creatives from CDP could see the action. Then we put fans into the car and a professional racing driver sped them round the track.
The results were remarkable.
"The quality of the end product is second to none, at a very competitive cost."
says Sarah Molloy
of Concern Worldwide