As the Secretary of State of International Development, Hilary Benn wanted to draw attention to World Water day.
We filmed a Video News Release with him in Malawi, walking with women to a distant pump to get water. Then we persuaded him to carry some back to the village with them ... on his head.
Our safe hands and wealth of knowledge of the subject meant it was done with sensitivity, and it pushed the message loud and clear.
Our expertise ensured that this development issue made it onto the news bulletins of the BBC, ITN and Sky.
"A pleasure to deal with, a master communicator."
said Amanda Fitzgerald
of Action Aid